BFM Business Program “Objective Raison d’Être” – March 2023
“Objective Raison d’Être” is BFM Business’ flagship program dedicated to Corporate Social Responsibility (CSR) and the leaders driving a more responsible, humane economy. Hosted by Cyrielle Hariel, the show highlights innovative solutions that combine business growth with environmental and social impact.
WedoLow on the Theme of Automotive Decarbonization
On March 23, the program focused on “The Decarbonization of the Automotive Sector”, featuring three startup leaders, including Justine Bonnot, founder and CEO of WedoLow.
Algorithmic Optimization: A Key Driver of the Software Revolution
Justine explained how WedoLow’s expertise in algorithmic optimization of embedded applications aligns perfectly with the automotive industry’s ongoing software revolution. By optimizing embedded software, WedoLow helps automotive systems become more efficient, reducing energy consumption and supporting the sector’s decarbonization goals.
Watch the Replay
To view the full discussion and insights from the program, watch the replay here: BFM Business Replay







