Why these words, why this structure for the logo that is read

Why these words, why this structure for the logo that is read line by line… but not only?
Discover what we wanted to convey with this name and what lies behind those three words: We do and Low.

The ambition to contribute to a responsible and frugal digital world, at the heart of our purpose, had to be made visible and tangible. That is what guided us in collaboration with our consulting agency Phideel.