WedoLow at CES in Las Vegas

Published on 16 February 2024
  • Attending the CES from January 9 to 12, 2024, the WedoLow team immersed itself in the unique adventure offered by the most important show dedicated to technological innovation in electronics.

And it was in Las Vegas that the year began for WedoLow. The team took off to take part in the biggest show dedicated to technological innovation in electronic s: The Consumer Electornics Show (CES).

Supported by Business France and Bretagne Commerce International, we were one of 10 Breton companies exhibiting. Our booth was in the Automotive Hall (West Hall “Vehicle Tech and Advanced Mobility”) in  the France Pavilion.

Between one part of the team on the booth and the other strolling the numerous aisles of the show, many constructive exchanges took place during the 4 days.

Discussions on the challenges of optimizing code in embedded software, on lidar and radar topics, but also on the challenges of embeddability and computing power, the talks went on and on.

Exhibiting in the Automotive Hall is also a real opportunity to exchange ideas with pioneers in the market, as well as to meet many innovative manufacturers and equipment suppliers who were there to showcase their latest models.

Finally, attending CES means taking advantage of the many conferences. One of the highlights of this year’s show in the Automotive Hall was Mercedes’ conference on its new operating system (MB.OS): “We are a software-driven company, we deliver digital luxury”.